FI showroom red and grey logo
MenuMENU
SearchSEARCH

Penske: Honda Rate Cap Provides ‘Workable Framework’

This week, Penske Automotive’s chairman said that Honda Financial Corp’s new markup cap will still allow dealers to be fairly compensated. He also noted that the dealer group has had markup caps in place for years.

3 min to read


BLOOMFIELD HILLS, Mich. — Penske Automotive Chairman Roger Penske said during a quarterly earnings conference call Wednesday that he thinks Honda Financial Corp.’s new caps on dealer markup — the result of a settlement reached with the Consumer Financial Protection Bureau (CFPB) and Department of Justice (DOJ) earlier this month — provide a “workable framework” for eliminating dealer discretion.

The executive noted that Penske has had caps on rate markups for a “number of years” — between 0.6% and 1%, and mostly 1% for its traditional preferred lenders. Penske also noted that the dealer group would be largely unaffected by the CFPB’s pressure on auto lending.

Ad Loading...

“When you look at Penske, specifically, 67% of our businesses in the U.S. and the other is internationally, so we’re not really impacted by it,” he said. “So at the end of the day, our finance revenue is only 40% … a big portion of our business is leased and there's flat and smaller margins available on those types of transactions.”

The dealer group saw a $15 improvement in its F&I profit per retail unit, which averaged $1,125 during the quarter. Excluding foreign exchange, the group’s per-copy average would have increased $52 over the previous year to $1,162.

Overall, Penske had its best quarter and six-month period in its history, driven by a 7.5% increase in retail automotive unit sales, a 50-basis point increase in automotive retail service and parts gross margin, and a reduction of 110 basis points in selling, general and administrative expenses as a percent of gross profit.

“The performance continues to demonstrate the flexibility and the resiliency of the company's brand mix and our business model,” Penske said.

Second quarter income from continuing operations increased 17.3% to $94.4 million, and related earnings per share increased 18.0% to $1.05 when compared to the same period last year. Penske also reported a total revenue increase of 12.2% to $4.9 billion. Gross profit improved 11.4% to $729.6 million, while operating income increased 17.2% to $159.1 million.

Ad Loading...

Penske also touched on the dealer group’s e-commerce efforts, including Penskecars.com. “Penskecars.com probably has, at any point, 25,000 to 30,000 vehicles on it,” the chairman noted, adding that used-car sales are a huge part of its Internet sales. The company retailed 49,500 used units in the quarter, an increase of nearly 9%.

“The used market today is three times of the new market,” he said. “And certainly with e-commerce, what’s happened — to give an example — just in Atlanta, we have two BMW stores there that do anywhere from a 100 to 125 new a month and they do 300 used. And you can imagine that everybody is not driving by the front door. So the impact of e-commerce there is amazing.”

More Auto Finance

Auto Financeby Lauren LawrenceFebruary 23, 2026

Auto Loan Forecast Bucks Market Trend

Auto loan originations rose over 6% year-over-year in the third quarter of 2025, but TransUnion predicts a slight decline in auto loan growth this year, making it an outlier in the company's overall lending forecast.

Read More →
Auto Financeby Hannah MitchellFebruary 11, 2026

Auto Credit More Plentiful

Growing access shows greater lender appetite for risk as consumers take on heavier debt burden in an inflated market.

Read More →
Auto Financeby Hannah MitchellJanuary 27, 2026

Auto Loans Long as Stretch Limos

More consumers, faced with ever-rising car prices, are adapting by agreeing to longer loan terms despite the cost of added interest payments.

Read More →
Ad Loading...
A person holds a stack of cash with a small red toy car on top.
Auto Financeby StaffJanuary 20, 2026

AutoPayPlus Launches RePayPlus

The reinsured biweekly payment program offers auto dealers with customer retention and reinsurance structure.

Read More →
F&Iby Hannah MitchellJanuary 12, 2026

Auto Credit Access Loosens

December brought some of the best borrowing availability for consumers in years, though lenders tightened their reins on riskier segments of the market.

Read More →
A hand holding small burlap money bags next to a toy red car, symbolizing auto financing, loan payments, and dealership profitability.
Industryby StaffNovember 14, 2025

Report Uncovers $4.7B Opportunity for Auto Dealers

Solving mismatched payment quotes can boost sales, profits

Read More →
Ad Loading...
Industryby Hannah MitchellNovember 10, 2025

Auto Loans More in Reach

October easier to tap despite approval rates falling

Read More →
Industryby Hannah MitchellNovember 3, 2025

Q3 Auto Loans Reveal Stress

Data reflect growing finance activity on the extreme ends of credit risk scale

Read More →
Industryby Hannah MitchellOctober 15, 2025

Debt-Strapped Auto Consumers on the Rise

The amounts owed on under-water trade-ins reach new highs.

Read More →
Ad Loading...
F&Iby Hannah MitchellOctober 10, 2025

Helping the Credit-Crunched

Though many auto consumers are finding it challenging to trade, dealers can leverage conditions to help them get over the hump.

Read More →