MINNEAPOLIS — Outsell announced the addition of the Mileage Estimator predictive model to its AI-driven marketing automation platform. The new feature was designed to allow dealers to better predict car buyers’ sales and service needs and provide a better customer experience.

Executives said Mileage Estimator fills a “data gap” by establishing mileage patterns for every make and model and combining them with unique data it has for each consumer to more accurately calculate the current mileage for a given VIN.

“Enhancing our models and implementing the Mileage Estimator has had a major impact on the platform,” said Litded Davis, vice president of product and program management at Outsell. “We’re able to fill in missing information for dealers and consumers to better predict their service and vehicle needs. This helps the dealer drives sales zeroing in on the right consumer, which results in higher engagement for a happier and more loyal customer.”