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OfferUp Adds Dealer Inventories to Autos Program

Dealer partners can now post inventory directly and reach 44 million annual OfferUp users thanks to an expansion of the mobile marketplace’s Autos program that also includes marketing partners and DMS providers.

June 13, 2019
OfferUp Adds Dealer Inventories to Autos Program

The latest update to OfferUp Autos includes a new feature designed to allow auto dealers to post units using their existing inventory management solution.

Credit:

Photo courtesy OfferUp

1 min to read


SEATTLE — OfferUp, a mobile marketplace for local buyers and sellers throughout the U.S., today announced the expansion of its OfferUp Autos program to include partnerships with marketing services, inventory management systems, and dealer management system providers.

Thousands of dealerships across the country will now be able to use their existing inventory management, marketing, and DMS systems to post vehicles to millions of prospective buyers on OfferUp. They will also be enrolled in the company’s Verified Auto Dealers program, which gives dealers digital tools to broaden their exposure and manage leads coming from OfferUp’s marketplace, all according to the announcement.

“More than 44 million people use OfferUp annually to buy and sell locally and we see millions of views every week from people looking at listings in our Cars & Trucks category,” said Andrea Moro, director of product, automotive, at OfferUp. “Verified dealer listings are promoted across the OfferUp platform and are specifically designed to drive more traffic to the showroom floor.”

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