MENU
SEARCHDespite that and rising incentives, conditions still challenging for consumers.
Inventory stood at 2.9 million units as July opened, up 52% year-over-year.
Pexels/InstaWalli
U.S. new-vehicle prices continued their descent from pandemic-era heights in July for what Cox Automotive observed to be the 10th straight month of decreases.
It put the average transaction price at $48,401, essentially flat month-over-month and down 3% from the peak Cox observed to be in December 2022, when it was a couple of hairs under $50,000.
Of course, the descent is courtesy of revived inventory, which stood at 2.9 million units as the month opened, up 52% year-over-year.
Despite incentives being up 59% year-over-year – the average was up to 7% of the average transaction price, the highest of the year so far – consumers are challenged by still-elevated interest rates, said Cox. It noted just one model on the market with an average transaction price under $20,000: the compact Mitsubishi Mirage, which will be discontinued after this year.
ATPs keep rising in part due to the popularity of expensive pickups, which Cox said made up 14% of July sales, though their ATP was a whopping $65,713. It said incentives for full-size trucks, at 8%, were higher than the industry average.
According to board member Marco Schubert, the German automaker 'is well positioned to enhance its competitiveness in both North America and China,' and part of that includes management shifts.
Read More →
Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.
Read More →
Auto loan originations rose over 6% year-over-year in the third quarter of 2025, but TransUnion predicts a slight decline in auto loan growth this year, making it an outlier in the company's overall lending forecast.
Read More →
Valuing employees, growing wisely, keeping up with tech, and contributing to stores’ communities cultivate success.
Read More →
A new top 10 list ranks the least expensive for average full insurance coverage on a clean driving record and high driver credit scores.
Read More →
Study finds that adopters are true believers and that their satisfaction with the vehicles is growing, including for public charger experience, despite pullback of federal incentives.
Read More →
VicOne found that 33% of observed cyber risk now directly impacts driver-facing systems, such as infotainment, network and embedded software, and leading to greater customer impact.
Read More →
Auto dealers can boost their business wealth by applying these tax-efficient F&I participation structures this year.
Read More →
A TransUnion study found that relationship-driven sales models proved to be important, as consumers who used an agent had a lower shopping intensity than those going it alone.
Read More →
Growing access shows greater lender appetite for risk as consumers take on heavier debt burden in an inflated market.
Read More →
