OVERLAND PARK, Kan. — Lee Michaelson and Robert Crocker have joined NCM Associates’ retail operations consulting division. They were introduced to the rest of the NCM Associates team earlier this month during the company’s semi-annual management meeting at the company’s headquarters. 

“NCM Associates is on a strategic mission to meet the demands of our clients who are enthusiastic about improving the profitability of their operations,” said NCM President and CEO Paul A. Faletti Jr.  “With the addition of these two strong retail specialists, the retail operations division has an even deeper bench of retail expertise to assist our clients dealership-wide with their variable, fixed and administrative departments’ processes and profitability.”  

Michaelson has more than 25 years of successful automotive retail operations and management experience and will be one of two new NCM retail coaches. In addition to holding executive and general management positions with large dealership groups in Kentucky and Pennsylvania, Michaelson also worked as a business broker, assisting companies in business planning, exit strategies and targeted growth plans. He holds a degree in business administration from Temple University and is an NADA Dealer Candidate Academy graduate.

Crocker joins NCM with a background in retail automotive management, training and consulting. He worked in his family’s Ford dealership from 1972 to 1985, becoming the dealer principal there. He has also held positions in sales and general management for auto dealerships and independent consulting organizations around the U.S. and internationally since 1987. Crocker attended Ford Motor Company Institute, Bentley College majoring in accounting and Franklin Covey.