CHICAGO — DealerCenter has partnered with MAX Digital to provide their independent dealers access to market-based pricing and appraisal intelligence through DealerCenter’s all-in-one dealer management system and mobile solution, the companies announced.

“MAX Digital is known for their superior data. The independent dealers are sometimes underserved by top-tier tools, so we strive to close those gaps. Being able to grant access to the level of detail MAX provides by market across our dealer network is a home run for our customers,” said Barry Lane, vice president of business development at DealerCenter.

“Accurate, market-based pricing continues to grow in value and we are consistently optimizing the quality of our data for every level of our customers,” said Mike Cavanaugh, executive vice president of MAX Digital. “This partnership is such a clear win-win-win with DealerCenter providing a convenient way for independent dealers across the nation to upgrade to MAX data while remaining within the seamless DealerCenter experience.”

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