NORCROSS, Georgia – APCO Holdings, LLC, a leading provider and administrator of automotive F&I products and home to the EasyCare, GWC Warranty and MemberCare brands, has named Kylie Price as Vice President, Post-Purchase Sales. In her new position, Price is responsible for the evolution of APCO’s post-purchase channel to continue to drive growth and advance digital outreach efforts.

“For F&I products, managing the post-purchase relationship with the consumer is just as important as the initial sale. We’re thrilled to have Kylie spearhead this critical retention and growth channel for our dealership customers.” – Scot Eisenfelder, CEO of APCO Holdings

Prior to joining APCO, Price spent five years at Affinitiv where most recently she was Executive Vice President of OEM accounts. Price has more than a dozen years of experience in sales, marketing and digital advertising in the automotive industry, and holds degrees in public relations and advertising from Aquinas College and Loyola University of Chicago.