LAFAYETTE, Colo. — KPA announced the launch of KPA Local Engage, a social media service that teams dealers with a social media expert to help with localized promotions. The service also includes software that help users manager their online reputation.

Auto dealers can buy the social media service separately or combined with other KPA Internet marketing products. The collaboration with a KPA social media expert includes the execution of a Monthly Action Plan with a schedule of social media posts, unique landing pages, coupons and web banners.

“The way to make social media effective is to target your local community.” explains Richard Valenta, KPA’s vice president of Internet marketing products. “With KPA Local Engage, we’ll provide a monthly social media strategy and plan the related content.”

KPA Local Engage includes social media management software with all the tools a dealership needs to schedule, monitor, measure and respond to social engagement.