FI showroom red and grey logo
MenuMENU
SearchSEARCH

July Sales Up Amid DMS Recovery

Two forecasts show a healthy increase after CDK Global systems restoration, despite seasonal and other market complications.

July 26, 2024
July Sales Up Amid DMS Recovery

J.D. Power expects dealer profit to be down this month 33% year-over-year to $2,298 per unit.

Credit:

Pexels/Vadutskevich

2 min to read


 

 

Two July new-vehicle sales forecast show a return to more normal patterns after the disruption caused by the shutdown of CDK Global dealer software systems.

In fact, J.D. Power expects the seasonally adjusted annualized rate to hit a three-year-plus high of 16.7 million units, taking both retail and nonretail into account. Both it and Cox put July deliveries at 1.3 million. Both this July and last had the same number of selling days.

Ad Loading...

Though Cox Automotive projects a more conservative 16 million SAAR, that’s a healthy bump from the low 15.3 million in June, when most of the CDK outage occurred. Both Cox and J.D. Power said the July numbers include at least some of the June sales not reported due to the systems shutdown.

“How much is unknown, but tens of thousands of vehicles may have been affected,” said Cox Senior Economist Charlie Chesbrough. “Fleet sales are also unknown but will be an important factor in July’s result … recent trends suggest less activity from this channel.”

J.D. Power said its higher forecasted sales figure would be even higher if not for market factors affecting sales: smaller discount increases due to a seasonal refocus on prior model year discounts; reduced leasing; and decreased inventory resulting from the annual model-year transition, though it forecasts inventory to still be up 33% year-over-year.

Growing inventory, though it feeds sales, also eats into dealer profit, which J.D. Power expects to consequently be down 33% year-over-year to $2,298 per unit, the exact inverse of the inventory reversal. It said just about 15% of new vehicles are selling above manufacturer’s suggested retail price this month.

DIG DEEPER: Ferrari Calls Cryptocurrency Foray a Success

 

 

 

More Industry

red Jeep Wrangler driving over rocky terrain
Industryby Lauren LawrenceMarch 9, 2026

Jeep Wrangler Safety Increases

Thanks to improvements made to the frame rail of Jeep Wranglers, all units built after October earn an acceptable IIHS rating for a combination of driver- and passenger-side tests.

Read More →
Industryby StaffMarch 6, 2026

Explore the 12 Rules for an F&I Life at EFI

EFI 2026 will take place April 13–15 at The Cosmopolitan Las Vegas.

Read More →
Showroomby Lauren LawrenceMarch 4, 2026

Used-Vehicle Program Aims to Draw More Buyers

GM says more than 750 dealers across the U.S. are enrolled in CarBravo and that in January CarBravo dealers sold over two times the certified volume of Chevrolet, Buick and GMC dealers using traditional CPO.

Read More →
Ad Loading...
Industryby Hannah MitchellMarch 2, 2026

Meet the Editor: Hannah Mitchell

A longtime newspaper journalist, Bobit Dealer Group's editor was raised on news back in the South. Now she brings that news-hound ethic to our four auto retail magazines.

Read More →
Industryby StaffMarch 2, 2026

Prove You Can Do F&I at EFI

‘So You Think You Can Do F&I’ is a live role-play contest taking place at the 2026 Ethical F&I Managers Conference.

Read More →
Industryby Hannah MitchellMarch 2, 2026

Auto Brands Hold the Line on Retention

A flat national rate despite inflation and other financial challenges shows industry loyalty stability, annual Reynolds and Reynolds research finds.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 27, 2026

Audi of America Gains New Exec

According to board member Marco Schubert, the German automaker 'is well positioned to enhance its competitiveness in both North America and China,' and part of that includes management shifts.

Read More →
Industryby Lauren LawrenceFebruary 25, 2026

Report Finds Year-End F&I Strength

Deal volume ebbed and flowed throughout 2025, but product performance remained steady, according to automotive technology and data intelligence solutions provider StoneEagle.

Read More →
Auto Financeby Lauren LawrenceFebruary 23, 2026

Auto Loan Forecast Bucks Market Trend

Auto loan originations rose over 6% year-over-year in the third quarter of 2025, but TransUnion predicts a slight decline in auto loan growth this year, making it an outlier in the company's overall lending forecast.

Read More →
Ad Loading...
Industryby Lauren LawrenceFebruary 23, 2026

Auspicious in Alabama

Valuing employees, growing wisely, keeping up with tech, and contributing to stores’ communities cultivate success.

Read More →