MenuMENU
SearchSEARCH

Grades of Brands’ Websites Rising

Consumers report better experiences when shopping for new vehicles online.

July 19, 2023
Grades of Brands’ Websites Rising

Ram's website topped the mass-market segment with a score of 735.

Credit:

IMAGE: Stellantis

2 min to read


Automaker websites are getting better grades from consumers as they shop for vehicles, a J.D. Power study found.

Overall satisfaction with the sites has increased over the past year, based on measurements in a semiannual survey on content, visuals, navigation ease, and speed. J.D. Power first conducted it in 1999.

This summer’s installment of the survey found satisfaction in the premium segment at 724 on a 1,000-point scale, up two points from the winter survey results and by 13 points year-over-year.

Satisfaction in the mass-market segment was at 713, up five points from the winter and eight points year-over-year.

J.D. Power said consumers can be fickle but that manufacturers are savvy to adapt on a dime.

"Website satisfaction can be volatile and automotive websites are not immune to changing preferences," said J.D. Power Director of Digital Solutions Jon Sundberg. "However, manufacturers have shown to be very agile when it comes to website design and ensuring their sites meet modern standards, more so than many other industries, as exemplified through the study data."

In the premium segment, Alfa Romeo’s site ranked highest at 755, followed by BMW and Infiniti. Ram topped the mass-market segment at 735, with GMC and Jeep close behind.

The survey is based on responses from more than 10,000 shoppers who said they plan to look for a new vehicle in the following 24 months.

More Dealer Ops

F&Iby StaffApril 2, 2025

DOWC Powers the Future of F&I for NESNA

Company is providing a fully integrated F&I administration model to Nissan Extended Services North America’s dealer network.

Read More →
IndustryNovember 27, 2024

Six Powerful Questions

Take the time to answer these and lay the groundwork for a successful year-end.

Read More →
Dealer Opsby Hannah MitchellSeptember 19, 2024

Sunny Side Up

Many dealers are going green – both environmentally and cash-wise – by powering their stores with solar-generated electricity.

Read More →
Ad Loading...
IndustryAugust 26, 2024

Is It Time to Rethink Business Development Centers?

Their role at automotive dealerships is essential today to give salespeople time to close deals.

Read More →
Product & Technologyby Hannah MitchellAugust 22, 2024

A Backup Plan

DMS outage revealed a gap that dealers may want to fill.

Read More →
Dealer OpsAugust 20, 2024

Maximizing Revenue Potential

The strategic imperative for auto dealers is to prioritize F&I product sales and wealth-building in challenging times.

Read More →
Ad Loading...
IndustryAugust 7, 2024

How to Optimize Liquidity in a Fluid Environment

It's wise to not take your dealership's banking relationships for granted.

Read More →
IndustryJuly 29, 2024

Unlocking the Keys to Success

Why customer retention matters now more than ever

Read More →
Dealer Opsby StaffJuly 23, 2024

Store Names First Female Dealer Principal

Howard Bentley Buick GMC is now headed by Taylor Bentley Conner.

Read More →
Ad Loading...
IndustryJuly 18, 2024

Masters in Training

Rick McCormick preaches the wisdom of breaking into what he considers the top 3% of F&I managers with a stance of continuous development.

Read More →