DETROIT — Ford Motor Credit Co. has launched Ford Insure, a new consumer car insurance product underwritten by Nationwide Mutual Insurance and accessible through the FordPass mobile app.
The new offering has yet to be officially announced by the provider but is detailed on the Ford Credit website. The program is active in 32 states and the District of Columbia and available to buyers of any 2020-MY Ford, excluding the F-150 pickup.
Customers get a 10% premium discount “just for signing up” and can expect a final discount — based on mileage and safe driving behavior measured during the first four to six months of coverage — of up to 40%.
No mention is made of opting in at delivery, and it is unclear whether Ford Insure will rely solely on a director-to-consumer sales model.
Read: Report: Customers Want to Buy Insurance at the Dealership
