ALBANY, N.Y. — Auto/Mate Dealership Systems has hired Joe Cornell as the company’s new regional sales manager in Northern California, the company announced. Based in San Jose, Cornell is responsible for cultivating and managing relationships with franchise auto dealerships and reports to West Coast district manager John Everhart.

“I am excited to be part of Auto/Mate’s growth plan in the western U.S.,” said Cornell. “With its outstanding software, support and industry leading Net Promoter Scores, I look forward to achieving significant market share growth in the West.”

Cornell is an “accomplished” technology sales leader with a 23-year winning track-record of delivering results, executives said. Prior to joining Auto/Mate, Cornell worked at DealerTrack, CDK Global and Reynolds and Reynolds.