MenuMENU
SearchSEARCH

Bronco Goes Retro

Ford offers 1970s styling on the Sport in a nod to a bygone ‘free wheeling’ era.

October 8, 2024
Bronco Goes Retro

The sunset-inspired color scheme is also found in the Bronco's interior.

Credit:

Ford

1 min to read


You might do a double take if you encounter a newly minted Bronco on the road soon. 

The 2025 Bronco Sport sports the optional design scheme straight out of the nature-loving decade of earth-tone design.

The Bronco Free Wheeling borrows its sunset-hued shell from the Free Wheeling design of trucks, Broncos and Ecoline vans that fit right in in the late 1970s and early 1980s as the U.S. embraced the outdoors and its 200-year history.

Ford describes the retro style as “vibrant and confident” and updated by modern graphic design, including “unique pops of color that come together in an optimistic way.” It includes a silver grille emblazoned with a red Bronco nameplate.

“Bronco has always been about fun and capability since day one and Free Wheeling’s looks kick that up a notch with its sunset inspired beach vibes,” said Ford Vehicle Personalization Chief Designer Steve Gilmore in a press release on the new package. 

The center of the Bronco’s seats also bears the horizontal red, orange and yellow bar pattern that’s on the exterior side panels.

DIG DEEPER: Ford Gets Into the Bike Business

More Industry

Industryby Hannah MitchellJanuary 5, 2026

Late-Year Auto Sales Off

Purchases of new and used vehicles were down in December despite several positive market turns for consumers, whose optimism didn’t match their big-ticket spending.

Read More →
lineup of cars
Salesby Lauren LawrenceJanuary 5, 2026

Used-Car Prices Down in December

A Carfax index indicates that prices were higher than December 2024 but had been on a downward trend for the past few months.

Read More →
Vintage convertible driving along a desert highway, capturing the freedom and cultural impact of early American car travel.
IndustryJanuary 1, 2026

Driving America Forward

As America turns 250, explore how the automotive industry shaped jobs, culture, innovation, and mobility from Detroit assembly lines to today’s EV era.

Read More →
Ad Loading...
Industryby Hannah MitchellDecember 24, 2025

Top 10 F&I and Showroom Stories of 2025

The most-clicked posts ran the gamut from used-car sales outlook and a dealer group’s challenge to direct sales, to product sales guidance and the death of the FTC's CARS Rule.

Read More →
auto technician working on car
Industryby Lauren LawrenceDecember 22, 2025

New Initiative Addresses Technician Shortage

The ASE Connects program seeks to streamline collaboration between service shops, dealerships and schools to boost the U.S. workforce pipeline and share sector data.

Read More →
Awardsby Hannah MitchellDecember 17, 2025

Autos Take Flying Safety Colors

Twelve brands are awarded for protective features while others fail to place.

Read More →
Ad Loading...
electric vehicles charging at a station
Industryby Lauren LawrenceDecember 17, 2025

Gas Drivers Least Likely to Shop Electric

Non-EV drivers show a decreased interest in future EV buying, according to CDK.

Read More →
Industryby StaffDecember 16, 2025

Happy Holidays From BBM's Editors

Thank you to our audience for another year of loyalty and partnership.

Read More →
Industryby Hannah MitchellDecember 15, 2025

Toyota Hydrogen Cars Get Boost

The company is investing in more fueling spots, participating in home-country experiments.

Read More →
Ad Loading...
electric vehicle charging on tan background
Salesby Lauren LawrenceDecember 15, 2025

U.S. EV Sales Increased in November

Following October’s steep drop, consumers showed renewed interest.

Read More →