WEST MIDDLESEX, Pa. — Autosoft Inc., a national dealer solutions provider, announced it has signed an agreement with SimplyCast.com to offer a new marketing and communications solution for Autosoft customers.

SimplyCast.com, a multi-channel marketing platform-as-a-service solution, joined Autosoft as a partner for the newly launched Autosoft Connect Data Services program. Autosoft Connect facilitates secure, open access integration for dealerships offering the flexibility to choose solution providers that best suit their business needs. The agreement outlines the collaboration between the two organizations to co-market the SimplyCast 360 Automation Manager digital marketing platform to Autosoft customers. The solution will provide communication tools to dealers that enable them to reach out to current customers, potential customers and online leads through their preferred mode of communication.

“Partnering with SimplyCast is a positive move for our automotive dealership customers,” said Mark Hellbusch, Autosoft executive vice president and chief technology officer. “Dealers depend on our solution to run their operations, and the SimplyCast solution complements that by making it easier and more efficient for dealers to contact their customers.”

SimplyCast 360 is an automation marketing and communication solution that allows automotive

dealers to engage with their customers through SMS, email, fax, survey, events, signup forms, Twitter, Facebook, and autoresponder through a single marketing and communication solution.

“SimplyCast 360 is an invaluable tool for the automotive industry and we look forward to working with Autosoft on this important integration endeavor,” said Saeed El-Darahali, president and CEO of SimplyCast. “The benefit to Autosoft customers is that in just a few minutes, dealers can reach every customer or a targeted group of customers with a special promotion, a recall notice, appointment reminders, automotive updates and more.”