TORRANCE, Calif. — The publishers of Auto Dealer Today announced the winners of the 12th annual Dealers’ Choice Awards. The awards are based on a comprehensive survey that allowed dealers and dealership personnel to recognize their favorite vendors, suppliers and finance companies in 34 categories.
Voters must write in the name of each provider and score them in a number of areas related to performance, customer service, and the likelihood the voter would recommend each company to another dealer.
“This year’s winners include Dealers’ Choice Awards regulars as well as a number of new companies that have emerged as major players in a variety of categories,” said David Gesualdo, publisher of Auto Dealer Today and F&I and Showroom magazines. “But they all have one thing in common: They have earned the loyalty and praise of dealers, and they deserve our congratulations.”
The 2016 Dealer’s Choice Awards winners are:
New-Vehicle Lead
Diamond: Autotrader
Platinum: Dealer.com
Gold: Cars.com
Used-Vehicle Lead
Diamond: Autotrader
Platinum: Cars.com
Gold: CarsDirect
Special Finance Lead
Diamond: CarsDirect
Platinum: DealerLink
Gold: Auto Credit Express
Digital Marketing
Diamond: Digital Air Strike
Platinum: ELEAD1ONE
Gold: eBizAutos
Website Provider
Diamond: eBizAutos
Platinum: VinSolutions
Gold: Dealer.com
Chat Provider
Diamond: ActivEngage
Platinum: Client~ConneXion
Gold: Contact At Once!
Mobile Media
Diamond: Dealer.com
Platinum: eBizAutos
Gold: Dealer Synergy
Social Media Management
Diamond: Ally
Platinum: Naked Lime
Gold: DealerClickz
Reputation Management
Diamond: Dominion Dealer Solutions
Platinum: CDK Global
Gold (tie): DealerRefresh
Gold (tie): DMEautomotive
Direct Mail
Diamond: ProMax Unlimited
Platinum: Action Integrated
Gold: Strategic Marketing
Virtual BDC
Diamond: ELEAD1ONE
Online Inventory Listing Management
Diamond: Dominion Dealer Solutions
Platinum: eBizAutos
Gold: Auction123
Inventory Management
Diamond: Dealertrack
Platinum: vAuto
Gold: FirstLook Systems
Hiring and Recruitment
Diamond: GSFSGroup
Platinum: Hireology
Sales Training
Diamond: Ziegler SuperSystems
Platinum: Ally
Gold: Joe Verde Group
Internet Training
Diamond: Dealer.com
Platinum: Dealer Synergy
Gold: Ally
Compliance Training
Diamond: American Financial & Automotive Services (AFAS)
Platinum: United Development Systems Inc. (UDS)
Gold: Mosaic Compliance Services
F&I Training
Diamond: United Development Systems Inc. (UDS)
Platinum: American Financial & Automotive Services (AFAS)
Gold: Reahard & Associates
Special Finance Training
Diamond: DealerStrong
Platinum: NCM Associates
Gold: Ally
Fixed Ops Training
Diamond: DealerPRO Training
Platinum: CDK Global
Gold: The Cardone Group
F&I Products
Diamond: IAS
Platinum: RoadVantage
Gold: National Auto Care
Service Contract
Diamond: CNA National
Platinum: Protective Asset Protection
Gold: AUL Corp.
Service Contract Reinsurance
Diamond: Portfolio
Platinum: GSFSGroup
Gold: CNA National
F&I Desking Software
Diamond: ProMax Unlimited
Platinum: Reynolds and Reynolds
Gold: Dealertrack
F&I Technology
Diamond: F&I Express
Platinum: MaximTrak
Gold: StoneEagle
CRM
Diamond: ProMax Unlimited
Platinum: ELEAD1ONE
Gold: Reynolds and Reynolds
DMS
Diamond: Dealertrack
Platinum: Reynolds and Reynolds
Gold: Auto/Mate
Data Mining
Diamond: ELEAD1ONE
Platinum: Dominion Dealer Solutions
Gold: AutoAlert
Online Auction for Purchasing Inventory
Diamond: Manheim
Platinum: SmartAuction
Gold: ADESA
Traditional Auction
Diamond: Manheim
Platinum: ADESA
Prime Captive Finance Company
Diamond: GM Financial
Platinum: Honda Financial Services
Gold: Toyota Financial Services
Prime Non-Captive Finance Company
Diamond: Ally
Platinum: Chase
Gold: Wells Fargo
Subprime Finance Company
Diamond: Wells Fargo
Platinum: Regional Acceptance
Gold: Capital One
Biweekly Payments
Diamond: U.S. Equity Advantage
Platinum: SMART Payment Plan
Gold: Economic Advantages Corp. (EAC)
More detail about this year’s awards will appear in a Special Awards Section in the July issue of Auto Dealer Today. The winners will be honored in a special ceremony in August at Industry Summit in Las Vegas.
For sponsorship opportunities, contact David Gesualdo via email or at (727) 947-4027.









