Peak Performance
Rick McCormick pushes F&I professionals to the heights of success with a focus on training, compliance, and customer service.
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SEARCHMENUSEARCHRick McCormick pushes F&I professionals to the heights of success with a focus on training, compliance, and customer service.
Top trainer returns from a dealership tour on which he asked finance managers from across America why they chose F&I and the personal benefits they derive from their work.
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You have enough training and talent to make a living in F&I, but your PVR won’t budge. Get to the next level by asking why you do this work and how your success or failure affects your customers’ lives.
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Looking to kill some downtime? Top trainer urges F&I pros to hit the show floor, consult with service staff, and take care of your ‘other’ customers — including the ones you see every day.
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Top trainer lists the three cold, hard truths every F&I manager must one day face to reach the production levels enjoyed by those operating at the highest levels of the profession.
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