Rick McCormick
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Flooding your dealership’s website with F&I content without a strategy can be just as costly as underreacting to the Digital Age. The magazine’s resident F&I pro details a balanced approach for taking F&I online.
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The magazine’s resident F&I wiz lays out a four-step process for handling any objection and having fun while doing it.
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Top trainer says it’s time for F&I professionals — particularly the vets — to let go of the past and embrace the changes facing automotive finance and protection products.
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F&I trainer believes new technology and expert salesmanship can combine to create an efficient and productive menu-selling process.
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F&I managers succeed by ensuring their customers learn something, feel something, and are motivated to purchase the protection products they need.
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The magazine’s resident F&I pro reveals the two magic words that, when mixed with solid power questions, can motivate your customers to buy.
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F&I trainer says your answers to five key questions will serve as a roadmap to an unreachable level of performance.
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F&I trainer says meeting the demand for daily improvement requires F&I professionals to create and capitalize on their own momentum. He lists 10 momentum-building books every F&I manager must read.
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Do you show up every day to showcase your skills, or do you show up to develop them? F&I trainer explains the critical difference.
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Great F&I professionals don’t jump to conclusions, and they don’t try to solve problems for customers. Instead, they solve problems with customers. F&I trainer explains how.
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