Whether you’re a full-fledged Internet dealer or you’re looking to set up an online strategy, here is a sampling of solutions that ruled the show floor at NADA 2012.
NADA 2012 Mobile Tools
Dominion Dealer Solutions' new Be Back app alerts customers when they’re in a positive equity position with their vehicle. If they’re ready to trade it in, the app will then alert the dealership.
Car-Research XRM’s Mobile CRM solution was designed to allow dealers to use their smartphones to update customer accounts, access sales and service stats, check inventory and follow up on leads.
MobiDrives, which cur-rently offers three versions of its dealer app, allows dealers to keep a three-year record of a vehicle’s service history.
MobileAppLoader's dealer-branded consumer-facing app is equipped with VIN and QR Code scanning, a parking finder, driving directions, flashlights, Facebook accessibility and chat features.
ADP Dealer Services’ DriveMotion dealer portal, available this summer, doubles as a customer-facing tool for Drive DMS users. The app mirrors the system in that it offers financing, trade-in, service and CRM tools on a single portal.
AutoMotionTV's dealer-branded consumer-facing app includes service schedulers, click-to-call functionality and the ability to issue service coupons.
DMEautomotive takes its mobile tool’s DMS connection a step further by integrating it with other tools like Journey, the company’s new customer marketing program.