CINCINNATI — Fintech provider truPayments LLC announced it has become a participant in the CDK Global Partner Program, adding its tru Shop-by-Payment solution to CDK’s marketplace of dealer-facing applications and integrations.

“Joining the CDK Global Partner Program will give CDK dealers easy access to the tru Shop-by-Payment product,” said Tarry Shebesta, CEO of truPayments.

tru Shop-by-Payment was designed to connect inventory and financing options to each car buyer based on their unique preferences and profile, including credit, helping them discover vehicles they didn’t know they could afford or a payment they didn’t know they could get.

“We’re very pleased to introduce truPayments as the newest member of the CDK Global Partner Program,” said Howard Gardner, vice president and general manager of CDK Data Services. “truPayments is a welcome addition to our vibrant program, which provides dealers with a range of partner choices and the assurance that their programs can be seamlessly integrated with our applications.”