DALLAS — Pearl Technology Holdings LLC has announced the launch of Pearl Proximity\ LLC, a new platform that allows auto dealers to target their competitor’s customer base while they’re in the showroom and when they leave.

This technology, according to Pearl Technology, gives a dealer using Pearl Proximity the ability to circumvent a retail transaction at a competitor’s lot by delivering real-time offers through the customer’s mobile device.

“What’s so unique about the tool is that we can track a mobile device when it enters one of our dealer’s target locations and when it leaves,” said Pearl CEO Bruce Thompson. “We deliver a minimum of 20-30 of our dealers’ ads to each device over the course of two to three weeks. Proximity delivers to 95% of all mobile websites and is integrated with virtually all ad exchanges.”

Pearl Proximity, according to Thompson, not only tracks all impressions and clicks generated from dealer ad campaigns, it also records whether the customer eventually showed up at the dealer’s lot.

Pearl Proximity is being sold on a first-come-first-served model, according to the company. The reason for this is due to how the product works. Pear Proximity allows dealers to purchase exclusive targets and no other dealer on the network can target that particular competitor, the company stated.

Additionally, dealers that are using Pearl Proximity are also protected from becoming targets, as the network does not allow dealers using the technology to target one another.