MINNEAPOLIS, Minn. — Outsell announced significant enhancements to its AI-driven marketing automation platform for the automotive industry. Billed as the first to bring AI-driven solutions to auto dealers, Outsell has added three new features intended to help boost incremental sales and service bookings, including:

• A new integration with AutoHook designed to enable marketers to automatically incorporate customized test-drive incentives into campaigns.

• On-demand campaigns that will enable marketers to quickly create and send custom messages and offers to micro audiences.

• Continued data processing and storage enhancement improvements.

“Today’s economic environment demands that dealers improve and measure the impact of digital marketing programs, and adjust their approaches to optimize marketing ROI,” said Mike Wethington, founder and CEO of Outsell. “These new enhancements to the Outsell platform are all designed to help dealers make sure they are getting the most bang for every marketing buck by individualizing every customer interaction across every channel.”