MINNEAPOLIS — AI-driven marketing automation provider Outsell announced a major update to its flagship platform in time for NADA Show 2019. Outsell 5.2 includes new features designed enhance the management and optimization of cross-channel marketing campaigns.

“Dealers struggle to measure ROI on marketing investments,” said Mike Wethington, Founder and CEO of Outsell. “In a competitive environment — and most dealers agree the economy has become more challenging over the past year — Outsell is an essential tool for helping auto marketers optimize results and the effectiveness of each marketing dollar.”

Specific enhancements in Outsell 5.2 include the ability to create and execute on-demand campaigns for specific audiences, private offers that dynamically include personalized test-drive, sales and service incentives in email campaigns, true integration between online and offline campaigns, the addition of new channels to Outsell’s Conquest solution, new social ads, and new content management capabilities, all according to the announcement.

Visit Outsell at Booth 6258W at NADA Show 2019.