CHICAGO — Dealer software provider MAXDigital empowered Northwood University students during their annual student-led auto show by providing free access to its MAX Digital Showroom software. Executives said more than 70 students used the software on their phones and tablets in order to better communicate detailed information about each vehicle to attendees.

“MAXDigital was a great tool to have for show weekend. It allowed my team to be very versatile, especially when team members needed to switch from a Corvette to a Traverse in a moment’s notice,” said Northwood University junior and team captain Brooklyn Nelson. “It was also a great confidence booster. It served as an aid for those who didn’t have a high level of knowledge about the Chevrolet lineup and definitely gave them the confidence to get out and interact with showgoers all weekend.”

The 2018 Northwood University International Auto Show, which took place October 12–14, is entirely student-run and is billed as North America’s largest outdoor new-car show. This year’s event included more than 500 vehicles from several dozen manufacturers. More than 60,000 visitors from the local community and across the country attend every year.

“These students are whip-smart, and they pick up technology faster than you can imagine. The auto industry is changing rapidly, and this generation is ready, willing, and able to keep up,” said MAXDigital’s executive vice president, Mike Cavanaugh, a Northwood alumnus. “My Northwood education has propelled me into a successful automotive career, so it was incredibly fulfilling to be able to work with and train today’s students on the power of technology when selling vehicles.”