CHICAGO — LotLinx announced an expansion of its award-winning VS product suite with new CX solutions designed to enhance and customize the customer experience to generate more high-quality conversions for car dealers.

New products include CX - Photo AI, which uses artificial intelligence to boost underperforming ads with optimized stock photos. Photo AI was built to create more relevant and visually appealing ads for viewers, as well as detect when ads are running without any image. CX - Amplified Mobile Pages offers dealers fast-loading, mobile-friendly VIN landing pages optimized to drive high-value conversions such as click-to-contact and click-for-price for every unit.

As global consumers rely more on smartphones for their shopping, AMP delivers faster, conversion-enhancing pages allowing dealers to make the most out of mobile, according to Len Short, founder of LotLinx.

“The auto industry is constantly evolving, particularly with the shift from traditional ad spend to digital campaigns and outreach,” Short said. “With these new consumer-oriented products, we’re taking a ‘dealer-first’ approach with solutions specifically designed for dealers who are faced with increased days-on-lot metrics. This is an exciting step forward for our company.”