NEW YORK — Automotive merchandising solutions provider SpinCar announced that Eric Cotter, an accomplished product executive with a long history of success in the automotive industry, has joined the company as chief product officer. Cotter said he will be responsible for leading product development as well as ensuring that current products continue to lead the way in innovation.

“The automotive retail industry has seen a drastic evolution in price and market transparency over the past 15 years, but most shoppers still struggle to discover the key insights they need to complete a transaction online. The linchpin in this equation is helping dealerships effectively merchandize the appropriate vehicle features and condition, allowing shoppers to gain confidence they have chosen the right vehicle,” said Cotter. “I am confident SpinCar is primely positioned to own the lion’s share of this process across the shopping experience. I couldn’t be more excited to lead the company to a solution that finally delivers the consumer confidence required to unlock a true online transaction.”

Cotter recently co-founded CompetitorPro, a competitive intelligence tool for car dealers, along with Steve Greenfield, formerly of Cox Automotive. Prior to that, he served as vice president of product at TrueCar, where he was responsible for developing consumer and dealer products for TrueCar’s used car shopping and trade-in experiences. He has also served in leadership roles with Credit Union Direct Lending (CUDL) and Kelley Blue Book.

“It is my pleasure to welcome Eric to SpinCar. We’re building a world-class vehicle merchandising platform and are thrilled to have someone with Eric’s product experience as a driving force behind this initiative,” said Devin Daly, the company’s co-founder and CEO. “He has a proven track record of delivering superior products that produce business success and will be critical as we continue to develop our solution.”