VANCOUVER, Wash. — CloudOne, parent company of CreditYes and a provider of lead generation and outsourced BDC solutions, announced an advertising deal with iHeartMedia. The CloudOne ad campaign will target bad credit buyers and will run on more than 700 iHeartRadio stations in order to help generate thousands of “warm” leads for clients, according to CloudOne CEO Jim Crouse.

“Our goal is to always provide immediate response to every inbound inquiry with a world-class customer experience 24/7/365 at a fraction of the price of an in-house BDC,” Crouse said. “When not responding to the thousands of leads we generate, our team is outbound calling unsold customers, making equity mining calls, and scheduling service appointments. We like to say we put the ‘business development’ back in ‘BDC.’”

In addition to the ad buy, CreditYes will immediately begin to add its dealers on to CloudOne’s fully-integrated user interface (UI) which will provide more tools and integrations, including full CRM and pre-screen capabilities, making it simple to focus and manage efforts on financeable shoppers, according to CTO Bryan Hunter.

“It is really exciting to apply some technology and a live-agent infrastructure behind something perceived by most dealers to be so simple,” Hunter said. “Effective call handling is actually very complex, but if calls are handled correctly, conversions and ROI go up. It’s simple math, really.”