HOFFMAN ESTATES, Ill. — CDK Global announced it has partnered with chat provider ActivEngage Inc. to create Concierge Chat, a proprietary messaging tool built directly into CDK’s “Next Gen” websites.

“The integration of Concierge Chat into our Next Gen websites further builds upon the fully responsive platform we’ve developed to allow dealers to connect with their customers no matter how they shop,” said Max Steckler, vice president of product management at CDK Global. “As the industry continues to be flooded with standalone product innovation while lacking best-in-class integration, the creation of Concierge Chat is just one example of how CDK is meeting the challenge and enabling end-to-end automotive commerce via an open exchange.”

CDK Next Gen Websites were designed to provide a mobile-first experience with modern, cutting-edge designs across platforms and devices, speed and efficiency, and better SEO performance. In addition, they adapt to target audiences through personalized experiences, and integrate with state-of-the-art engagement and conversion tools that aid in bridging the online and instore experiences.

The deep integration of Concierge Chat with the CDK platform will allow its customers to use ActivEngage’s professionally managed chat service to drive qualified sales opportunities into the dealership, according to ActivEngage CEO Todd Smith.

“CDK Global recognizes the power of giving consumers the opportunity to interact with dealers in real time via messaging solutions like chat, text, or social media,” Smith said. “Our partnership with CDK Global will allow our company to share new innovations that will help consumers navigate the purchasing journey more effectively, while creating better results for the dealer.”