LAWRENCEVILLE, Ga. — Used-vehicle valuation provider Black Book announced the company will serve as the trade appraisal engine for eAutoAppraise, an online trade-in solution designed to move customers further down the sales funnel.

“We’re excited to partner with eAutoAppraise, a superior online appraisal engine that offers dealers a chance to close more deals quicker, and make strong profit margins,” said Jared Kalfus, Black Book’s senior vice president of sales. “An accurate valuation on a trade is a key component to the car-shopping experience, and customers that come equipped with a more narrow number in mind have a better experience at the dealership.”

All dealers who have partnered with eAutoAppraise will benefit from the partnership, which was designed to promote a less adversarial relationship with customers through a more conclusive, transparent valuation of their trade, Kalfus added.

“Our mission is to provide dealers with the best leads possible for increased sales, and to serve as the catalyst for simple vehicle sales transactions,” said Barry Brodsky, managing partner of eAutoAppraise. “The vehicle trade appraisal component is extremely crucial to any new vehicle transaction, and with Black Book powering our valuation process, we’re confident that we can offer up an experience that will increase customer satisfaction online and at the dealership.”