ALBANY, N.Y. — Auto/Mate announced it has restructured and expanded its sales and marketing teams. Alan Heaton, former national sales manager, has been promoted to vice president of sales. Michael Siomacco, former regional sales manager, is now East Coast district sales manager. John Everhart, former regional sales manager, is now West Coast district sales manager.

In his new role, Heaton will be responsible for growing and optimizing Auto/Mate’s sales force. Currently he is actively recruiting in the mid-Atlantic region and in northern California. Auto/Mate is also hiring new customer success managers, responsible for handling inside sales to current customers, all according to the announcement.

“We need to create more bandwidth in response to the growing demand for our dealership management system,” said Heaton. “This past year has been fast-paced and exciting with many new opportunities and changes.”

In Auto/Mate’s marketing department, Patrick Reilly was also promoted, although he retains his title of head of marketing. Reilly has developed and oversees Auto/Mate’s corporate marketing strategy, currently being fulfilled by an expanding marketing team.