Clearwater, Fla — Automotive marketing solutions provider AutoLoop announced it has completed the Reynolds Certified Interface (RCI) program for the Reynolds and Reynolds POWER Dealer Management System (DMS). This new certification allows data to be exchanged safely and securely from a POWER DMS to AutoLoop’s next-generation software.

“We’re thrilled to be a designated RCI partner,” said Matt Rodeghero, AutoLoop Chief Product Officer. “Data drives everything we do, and this certification helps ensure that we can securely access the information needed to deliver the best user experience — for both dealers and their customers.”

AutoLoop offers dealers a comprehensive marketing and engagement solution through the AutoLoop Customer Engagement Suite, and the new Reynolds and Reynolds certification further enhances its offering.

“By synchronizing the AutoLoop platform and Reynolds and Reynolds products, we’re able to offer real-time access and updates for customers who use products from each organization,” Rodeghero said. “It’s a big win for everyone.”

AutoLoop is also certified as an RCI partner for the Reynolds and Reynolds ERA DMS.