MenuMENU
SearchSEARCH

4 Automotive Marketing Firms Merge

TimeHighway.com, Peak Performance, Dealer Product Services and OneCommand have merged. Together, the companies will be called Affinitiv, the firms announced this week.

by Staff
September 8, 2016
1 min to read


NAPLES, Fla. — TimeHighway.com has merged with Peak Performance, Dealer Product Services and OneCommand, the company announced today. Together, the companies will be called Affinitiv.

The combined company will offer a combination of predictive analytics, integrated technology, and in-field experts to help OEMs and dealer clients retain customers, build loyalty and drive sales, according to the company.

More than 20 OEM clients and 5,500 dealers will be affected by the merger, the company stated. Those clients will now have access to an end-to-end solution in connected multi-channel marketing. The company’s product line will include service appointment scheduling, integrated print, email, digital, social, mobile, SMS, CRM, BDC, and telematics solutions.

“Embracing innovation and digital technical advances has always been the cornerstone at TimeHighway," said Karen Dillon, president of TimeHighway.com. "We’re excited to be one of the four solid companies combining to form Affinitiv, the strongest, most comprehensive customer retention solution company in the industry."

More Showroom

Showroomby Hannah MitchellJanuary 21, 2026

Auto Safety Features Touted

A major vehicle research group points out less expensive models that earned high marks for protection, saying the cost is well worth the safety.

Read More →
Salesby StaffJanuary 21, 2026

Black Book: Weekly Market Update

Could it be an early spring when it comes to used-vehicle sales? Black Book analysts think so based on recent weeks' auction activity.

Read More →
credit card, cash, toy car, car keys on top of laptop
Showroomby Lauren LawrenceJanuary 14, 2026

Buyer Satisfaction Up Despite High Prices

Auto consumers reported greater satisfaction last year despite higher prices and rising tariffs, due to an omnichannel approach blending online and in-person shopping, Cox Automotive research found.

Read More →
Ad Loading...
Showroomby Hannah MitchellJanuary 7, 2026

Ram Long

The popular Stellantis truck brand has expanded an unusually extensive warranty in response to consumer and auto dealer demand in an inflated market.

Read More →
Industryby Hannah MitchellJanuary 5, 2026

Late-Year Auto Sales Off

Purchases of new and used vehicles were down in December despite several positive market turns for consumers, whose optimism didn’t match their big-ticket spending.

Read More →
Showroomby Hannah MitchellDecember 22, 2025

Nissans Get Latest Wireless Tech

Two of the Japanese automaker’s SUVs will feature the new global standard in device chargers starting next year for more reliable, efficient powering.

Read More →
Ad Loading...
Industryby Hannah MitchellDecember 10, 2025

November Underlines Have-and-Have-Not Market

ATPs, asking prices stay elevated as affordable model sales languish and pricey ones flourish

Read More →
Industryby StaffNovember 26, 2025

Black Book: Weekly Market Update

Midsize luxury and subcompact luxury crossover segment depreciation quickened last week amid overall declines.

Read More →
Salesby Hannah MitchellNovember 17, 2025

October Brings Used Sales Turnaround

Still-pricey market nonetheless sees healthy volume

Read More →
Ad Loading...
Salesby Hannah MitchellNovember 12, 2025

New-Car Market Tips Further Toward the Wealthy

Average October prices barely skipped a beat from September’s records.

Read More →